Hotels, in their quest to cater to a global audience, face the unique challenge of communicating effectively across diverse cultures.
With over 50% of consumers preferring content in their native language, the stakes are high.
The choice between transcreation and direct translation can significantly influence a hotel’s global brand perception and customer engagement.
Understanding Transcreation
Transcreation is more than mere translation.
It’s the art of adapting content to fit the cultural, emotional, and contextual nuances of the target audience.
This ensures that the hotel’s message is not only understood but also felt, leading to deeper connections and trust.
The Basics of Direct Translation
Direct translation is a straightforward process of converting content from one language to another.
While it ensures linguistic accuracy, it might miss out on cultural subtleties, leading to potential misinterpretations.
Real-life Scenario of a Hotel’s Global Campaign
Imagine a luxury hotel launching a global campaign with the tagline “Feel at Home.”
Directly translated, this might resonate in some cultures but could be off-putting in others where staying at a hotel is seen as a luxurious escape from home.
Realising the oversight, the hotel turned to IPPWORLD for a transcreation solution, resulting in a campaign that resonated globally.
Benefits of Transcreation in Hospitality
Transcreation offers hotels the opportunity to truly connect with global audiences.
From earning trust to boosting online bookings, tailored content ensures that hotels stand out in a competitive market.
IPPWORLD’s Expertise in Transcreation
With years of experience, IPPWORLD offers hotels a meticulous transcreation process, ensuring that messages resonate with global audiences, from understanding the brief to the final delivery.
Making the Right Choice for Your Hotel
For hotels aiming for global resonance, the choice between transcreation and direct translation is pivotal. Factors like target audience, campaign goals, and brand voice play a crucial role in this decision.
Summary
Language and cultural adaptation are at the heart of effective global communication for hotels.
Whether opting for transcreation or direct translation, the goal remains the same: to connect deeply with global audiences.
Extending your reach to a global viewership
Ready to elevate your hotel’s global communication strategy? Dive deeper into IPPWORLD’s transcreation solutions and make a lasting impact.