Como Hotels & Resorts

Como Hotels & Resorts is a luxury hotel group that famously offers the Shambhala mythical well-being, an experience to enjoy enlightened harmony and good health.

On the whole, its collection of unique properties located in some of the world’s most stunning locations caters to those with a passion for wellness, fine cuisine, culture and exceptionally warm services while living in their idyllic properties.

From private islands and pristine beaches to bustling cities and serene mountain retreats, their hotels and resorts offer a luxurious escape for travellers seeking that ultimate indulgence.

The Challenge

Como Hotels & Resorts aimed to strengthen its brand presence, as well as connect and engage with high-end travellers around the world. To achieve this, they sought IPPWORLD for its expertise in creative translation and localisation of their marketing content into respective target languages.

The goal was to increase awareness, engagement and to drive direct bookings from a variety of developed markets.

IPPWORLD’s challenge was to tailor their content to the unique cultural nuances and linguistic preferences of its target audiences. Ultimately, to reach out in a more personalised and evoking approach in-line with their global marketing campaigns.

The IPPWORLD Solution

To effectively assist the Client, our respective language project teams first gained an understanding of their unique selling points for each destination.

The assigned project teams provided customised transcreation solutions for their website pages, localising content into Arabic, Simplified Chinese, Japanese, French, German, Russian and Spanish.

As their English website was developed on Drupal CMS, we worked closely with their appointed digital agency, as well as assisted in the backend sorting and administration of respective language content folders.

We performed online quality assurance checks on content integrity for respective language versions till the full website is ready for live publishing.

Our multilingual localisation support extends beyond the website to include CRM materials, in-room directories, spa, food and beverage services, F&B menus, press releases and fact sheets, to ensure a consistent brand voice across all customer-relation touchpoints.

The Results

By providing a well-coordinated end-to-end transcreation and content integration support, IPPWORLD helped ensure content quality and consistency across various marketing channels.

Como Hotels & Resorts is able to communicate its unique selling messages, establish a stronger brand presence in diverse global markets, connect with global travellers and drive direct bookings.