Millennium Hotels & Resorts

Millennium Hotels & Resorts (MHR) is a global hospitality and real estate management group, overseeing a portfolio of luxurious and family-friendly accommodations across Asia, Europe, the Middle East, and North America.

The MHR brand caters to both business and leisure travellers, with properties that reflect the local culture and heritage of each location, and is committed to providing exceptional guest experiences, with world-class amenities, personalised service, and attention to detail.

Their properties are designed to provide guests with a home-away-from-home experience, whether they are travelling for business or pleasure.

The Challenge

The Client wanted to increase brand awareness in key markets like China, Taiwan, Japan, the UAE, Spain, Italy, and France. To achieve this, they needed to create inspiring and engaging content that resonated with their target audiences in each market.

The Client enlisted IPPWORLD’s help to make this happen. Our teams worked closely with the Client to understand their brand messaging, tone of voice, and target audiences in each market, taking into account references to their language and cultural nuances.

The IPPWORLD Solution

To assist the Client to raise brand awareness in their key markets, we started by understanding their brand messaging, tone of voice, and target audiences in each market.

Our experience language teams then crafted compelling localised content, which the Client reviewed and approved before we integrated them into their Sitecore CMS.

Throughout the project, we provided ongoing quality assurance checks to ensure that all localised language content was error-free before the website went live.

The Results

Our multilingual transcreation and localisation support combined with Millennium Hotels & Resorts targeted marketing and branding activities has helped to increase their brand visibility and engagement in the identified markets.