Hotels and Hospitality | Industry Expertise | IPPWORLD Transcreation Agency

Transcreation Solutions for Hotel and Hospitality Brands

Promoting to audiences in culturally and linguistically different markets can be a daunting task even for well-established hotel or hospitality brands.

When it concerns communicating with or marketing to native language-speaking customers, conventional translation simply won’t cut it right in delivering messages with a natural tone that is pleasing and appealing to the guests in their preferred language.

Take for instance: You’re a luxury hotel trying to attract Japanese customers.

Our Solution: Deploy a team of native Japanese editors familiar with their linguistic peculiarities and greeting gestures. With a combined knowledge of their culture, colloquial jargons and the understanding of your preferred branding tone of voice, you can be assured that the localised content will immediately resonate with the target audience.

Apply transcreation to all your local language content touchpoints. From website to social media postings, banner ads and billboards, etc, the respective information will be read as though it was written by editors in the target language country.

Here’s What Our Clients Are Saying

“IPPWORLD was chosen as our APAC partner for our global Learning & Development materials. The high accuracy in translation and transcreation achieved by IPPWORLD is notably attributed to their use of native translators. This approach ensures that the translations are not only linguistically accurate but also culturally relevant.”

Ms. Feng Lin ChinLearning Customer Promise, Asia PacificHilton International Asia Pacific Pte Ltd

“IPPWORLD is a professional and efficient multilingual partner for organisations in APAC, offering transcreation expertise and seamless integration into translation workflows. They deliver excellent results, even under tight timelines and high volume word counts.”

Ms. Josephine PehAssistant Director, Digital Marketing and eCommerceResorts World Sentosa

“IPPWORLD is a reliable partner who has helped minimise the hassle of maintaining marketing assets in multiple languages. They offer solutions to meet demanding timelines while delivering high-quality work, allowing me to focus on strategy instead.”

Ms. Cindy NeoSenior Manager, MarketingTravelodge Hotels Asia

“IPPWORLD won us over with their quality work, and the team's professionalism and efficiency. Their transcreation work not only conveyed GHM's positioning and marketing messages more effectively for the desired target audiences but also brought synergy to our overall branding.”

Mr. Clement KohSenior Vice President, Sales & MarketingGeneral Hotel Management Limited

“After working with IPPWORLD for website translations, I've realised that this is not just a simple literal task. Before translating, they asked about our clients and readers so the translated words and phrases would exactly resonate with our target markets. This is intelligent translation.”

Ms. Christine CunananPublisher and Editor of TRAVELIFE MAGAZINE,OWNER OF LA ESPERANZA HOTEL, SPAIN

"IPPWORLD was selected because of their knowledge of web applications, their experience with handling multiple languages and their years of experience working with global hotel groups. They understand our brand message, and can duplicate this across multiple languages."

Ms. Angeline LimManager, Marketing CommunicationsNirwana Gardens