How We Work - IPPWORLD

At IPPWORLD, we value transparency as a crucial factor for achieving success

Here are the inner workings of how we consistently deliver top-notch localised content for our clients.

Our Transcreation Process

With years of experience, we have perfected the processes and procedures necessary in multilingual transcreation.

Our aim is to consistently undertake, fulfil and deliver exceptional content localisation solutions.

Step 1:
Understand the Project Brief

A critical step in familiarising with the client’s source materials and target specifications, such as audience, brand, product or service and campaign goals.

Step 2:
Pre-Transcreation Study

Our language team reviews and clarifies on the work volume, deadline, and related details such as style guides, brand’s tone of voice (TOV) and storyboards.

Step 3:
Transcreation

Commencement on translation and creative copy editing into target language/s, while leveraging our Translation Memory to manage terminology consistency and efficiency.

Step 4:
Client Review

Submit draft localised copy for review by Client, including feedbacks, comments or suggested edits.

Step 5:
Update and Approval

Review feedbacks on preferred terminology, update the translated content, perform consistency checks before the final delivery for approval.

Step 6:
Final Delivery

Upon the client’s project signoff, delivery of the finalised content in predefined format/s, as well as update Translation Memory and project archives.

Make a global impact with IPPWORLD’s Transcreation Expertise

Research

We uncover the market-specific technical jargon and colloquial terms that help you better connect with your audience at a native level.

Proven Methodology

Adopting step-by-step processes and procedures that we organically developed and perfected over decades of first-hand experiences.

Translation Memory

We use a proprietary approach to capture and create content segments unique to your brand that can be consistently reused throughout the present and future projects, saving you cost and time.

Tailored Language

We focus on the precise use of sector-specific keywords and phrases that are creatively aligned to your brand’s Tone of Voice.

Direct Integration

Seamless integration and formatting of multiple language text directly into online content management systems, as well as direct formatting and finalisation of digital artwork ready for printing outputs.

Secure Archives

We store and maintain your project files safely and confidentially in our data centre that meets industry standards in security, reliability and availability.