The Gap Partnership
The Gap Partnership (TGP) is a management consultancy that helps organisations develop a successful negotiation culture. Their services include training, tools, and processes for globally-managed organisations.
TGP also provides troubleshooting experts to help organisations quickly identify and resolve critical issues, while also offering long-term solutions for thinking and planning.
The Challenge
The Client engaged IPPWORLD to localise their training manuals into Simplified Chinese, Japanese, and Korean, with the aim of training high-level executives and C-suite personnel.
They sought our transcreation services to ensure that the training manuals were accurately and effectively translated into those target languages.
The IPPWORLD Solution
To ensure accurate and effective transcreation of the training manuals, we started by reviewing all the courseware materials, including the trainer’s handbook, flipcharts, trainee’s manuals, worksheets, etc.
We then created bilingual glossaries consisting of English and the target languages, which were incorporated into our Translation Memory and used by our language teams during the transcreation workflow processes.
Our project editors collaborated closely with the Client’s trainers to finalise the specific localised language content, particularly on preferred word choices and industry-specific terminology
The Result
With the localised languages’ courseware materials, The Gap Partnership was able to successfully implement and offer its expertise to respective target markets in China, Japan, and Korea.
Service(s) Used
Transcreation, Marketing Localisation
IPPWORLD
