Gardens by the Bay

Gardens By The Bay

Gardens By the Bay (GBB), is a nature park located in the heart of Singapore that is renowned for its stunning display of flora and fauna set against the iconic city skyline.

GBB’s sustainable and eco-friendly concept has made it a popular destination for both locals and tourists from around the globe.

The park is home to a diverse range of unique plants, including the Supertree Grove, Cloud Forest, Flower Dome, and more, each showcasing different aspects of the natural world.

The Challenge

With a wide range of events and attractions, the Client aims to provide visitors with an unforgettable experience.

After responding to a public tender and completing trials to demonstrate its transcreation capabilities in 10 regional languages, IPPWORLD was selected and successfully awarded the tender.

Our primary objective was to ensure that the localised marketing brochures effectively conveyed the Client’s unique landmarks and irresistible charms to potential visitors, media outlets, travel advisories and agencies.

The IPPWORLD Solution

With careful review of the Client’s marketing and media content, our teams also leveraged previously developed Translation Memory for the respective target languages.

Various segments were transcreated or freshly copyedited for consistency, ensuring that the final editorials were linguistically accurate and effectively convey the client’s unique offerings.

In addition, our teams went above and beyond to assist in proofing and inspecting the localised language artwork files created by the Client’s design team. All in all, ensuring that the text and content formats were linguistically correct and visually appealing.

The Results

Gardens By The Bay was pleased with our ability to ensure the respective language content was effectively transcreated and formatted into their target languages.

The localised marketing brochures in 10 languages effectively conveyed the Client’s unique offerings, resulting in increased engagement and footfall. This helped the Client establish itself as a top destination for regional travellers.