Creative Translation Support for Retail and Lifestyle Brands
Success in the highly competitive retail and lifestyle sector very much depends on capturing and retaining the attention of would-be shoppers or regular clients.
When customers are unfamiliar with your language of communication and unable to make an informed decision, these are potentially missed opportunities.
Poorly translated information leading to badly worded publicity literature definitely tarnishes the brand’s image. “Machine translation fail” is the last thing your content needs if you’re serious about attracting and capturing the attention of your discerning customers.
Take for instance: You manage a Fashion Clothing brand and you want to target visiting Korean millennials.
Our Solution: Our Korean editorial team will consider the terminology and slang expressions commonly used amongst this particular demographic. With an understanding on your preferred branding tone of voice, your localised content will be written with a familiar appeal while staying true to your brand identity and value.
Transcreation of product literature into the preferred language of your target audiences and provided across key touchpoints, is your best bet to encourage higher purchases.
Some of Our Retail and Lifestyle Clients
Learn More About Our Industry-Focused Solutions
Hotels & Hospitality
Travel & Tourism
Digital & Media Agencies
Get the highest brand awareness for your products, with transcreation solutions that work.