Resorts World Sentosa
Resorts World Sentosa (RWS), is a premier integrated leisure resort on Singapore’s picturesque Sentosa island. RWS offers world-class theme attractions such as Universal Studios, a variety of island-style accommodations, and a myriad of gastronomical options.
Its unique blend of entertainment, leisure, and hospitality has made RWS a top destination for tourists, holidaymakers, and locals alike.
The Challenge
RWS approached IPPWORLD with the aim of increasing its brand visibility in Asian markets, increasing direct online bookings, and drive-up visitor numbers.
To achieve their goals, they enlisted our transcreation services to help revitalise their content and make them more appealing to native language-speaking audiences.
The IPPWORLD Solution
To ensure consistency in all online and offline content, we created a customised Translation Memory for each local language version.
The approach ensured the usage of key terms and phrases was consistent across all their marketing materials, from their Sitecore-managed information to leaflets, in-market publicity brochures, display ads, and eDMs.
We transcreated, edited, and updated a wide range of localised language information for their website and marketing materials in various Asian languages, including Chinese, Japanese, Bahasa Indonesian, Tamil, Vietnamese, Thai, and more
The Results
The inclusion of freshly transcreated information in various Asian languages for both online and offline content has been instrumental in allowing Resorts World Singapore to improve its connection and engagement with audiences in Asia.
Service(s) Used
Transcreation, Website Localisation, Marketing Localisation