For travel, lifestyle and hospitality businesses intending to unleash their efforts to market in China, there has never been a better time than now.
Be the first to reach out and connect with millions of Chinese outbound travellers who are interested in visiting your destination for business or leisure.
It’s your best bet with IPPWORLD’s in-depth local knowledge of China, Chinese language transcreation experience and performance driven ‘Push and Pull’ advertising and marketing strategy.
With over two-decades of expertise as a specialist in transcreation (creative translations infused with a marketing spin), our unique ground knowledge and experiences in China can be attested by in-house content teams managed by our regional office in Shanghai.
We know what inspires your Chinese travellers. Best of all, we know how to reach out to the millions and to engage them effectively.
There is no other better way to reach out to the hearts and minds of Chinese travellers than by being linguistically visible.
The higher your discoverability and exposure, the higher your chances to improve on your room occupancy, or to increase footfall to your retail facilities... and so much more.
IPPWORLD can help on awareness marketing in China by increasing your brand exposure across all commonly used Chinese mobile apps and websites, elevating your brand’s engagement with the Chinese tourists.
All these leading to better ROIs.
Effective engagements with the Chinese market come from better understanding of your target audience perspectives.
The Chinese plan their holiday getaways using their smartphones - to browse travel destinations, interesting places to visit, local hotel’s websites, the weather, etc.
The only way is to provide highly-engaging Chinese language content deployed in programmatic banner ads, video ads or newsfeeds; to be ‘seen’ across thousands of mobile apps and websites in China.
With our familiarity in the local Chinese culture, Chinese language and technical know-how, we can help you build and grow your brand in the world’s largest outbound travellers market.
Through IPPWORLD, your brand will be better at engaging Chinese tourists over thousands of China-based mobile apps and websites.
To drive Chinese online visitors’ traffic to your website, you must have Chinese content that will encourage greater interest and engagement.
You need good transcreated Chinese content that confidently speaks your brand identity and values.
Utilization of machine or software translation systems for your brand and marketing initiatives should never be considered, because translation machines are not built to understand emotional expressions, or to analyse if sentences are humourous or serious.
It would be too embarrassing and detrimental to your brand if your translated Chinese content were awkwardly written, or worse still, nonsensical to your target audiences.
After all, if your Chinese customers do not understand what you’re selling or promoting, they are definitely not going to buy – remember the age-old consumer adage.
Engage your Chinese travellers with content that connects and resonates.
Targeted marketing initiatives can be best launched; ‘Before Their Travels’, ‘During Their Travels’ and ‘After Their Travels’.
You can deploy enticing and engaging Chinese language banners and videos through a Programmatic Push & Pull Mobile Ad Marketing Strategy.
Let your brand be part of the travel journey of your targeted Chinese tourists – from the moment they are planning their holiday getaways, considering shops to visit or places to dine at.
Start connecting your brand to millions of Chinese today!
Click here to read our latest piece on the 6 steps to build and grow your brand in China.
To know more, click here to chat with us.
By understanding your preferred brand message, marketing tone of voice and target audience, we help you create equivalent and consistent messages for your overseas markets, in their preferred languages.Read More
By considering and selecting the most favourable key-words and key-phrases with high search result probabilities. We help you maximise your SEO objectives in your specific markets.Read More
By creating dedicated creative translation, copyediting, and cultural localisation for your brand message and marketing content – to resonate and inspire all your target readers, in every language.
The average smartphone user in China has over 100 apps stored on their smartphones and they spend significantly more time on these apps than other countries.