For Travel, Hospitality, Retail or Lifestyle businesses intending to unleash their efforts to market in China, there has never been a better time than now.
Be the first to reach out and connect with millions of Chinese outbound travellers who are interested in visiting your destination for business or leisure.
It’s your best bet with IPPWORLD’s in-depth local knowledge of China, Chinese language transcreation experience and performance driven ‘Push and Pull’ advertising and marketing strategy.
With over two-decades of expertise as a specialist in transcreation (creative translations infused with a marketing spin), our unique ground knowledge and experiences in China can be attested by in-house content teams managed by our regional office in Shanghai.
We know what inspires your Chinese travellers. Best of all, we know how to reach out to the millions and to engage them effectively.
There is no other better way to reach out to the hearts and minds of Chinese travellers than by being linguistically visible.
The higher your discoverability and exposure, the higher your chances to improve on your occupancy and RevPAR, or to increase footfall to your retail facilities... and so much more.
IPPWORLD can help with awareness marketing in China by increasing your brand exposure across all commonly used Chinese mobile apps and websites, elevating your brand’s engagement with the Chinese tourists.
All these leading to better ROIs.
Here is a FREE download to IPPWORLD's most recent and comprehensive White Paper: “An Insider’s Perspective on Marketing to China’s Outbound Travel Market”.
Effective engagements with the Chinese market come from better understanding of your target audience perspectives.
The Chinese plan their holiday getaways using their smartphones - to browse travel destinations for interesting places to visit, local hotel’s websites, cuisine and typical eateries, the weather, etc.
The only way is to provide highly-engaging Chinese language content deployed in programmatic banner ads, video ads or newsfeeds; to be ‘seen’ across thousands of mobile apps and websites in China.
With our familiarity in the local Chinese culture, Chinese language and technical know-how, we can help you build and grow your brand in the world’s largest outbound travellers market.
Through IPPWORLD, your brand will have higher mileage in engaging with would-be Chinese travellers by being seen across thousands of China-based mobile apps and websites.
To drive Chinese online visitors’ traffic to your website, you must first have reader-friendly Chinese content to encourage greater interest and engagement.
You need good transcreated Chinese content that confidently speaks your brand identity and values.
Utilization of machine or software translations for your brand and marketing messages should be completely avoided. Because artificial translation systems are not built to understand emotional expressions, or to analyse if sentences are humorous or serious.
It would be too embarrassing and detrimental to your brand if your translated Chinese content were awkwardly written, or worse still, nonsensical to your target audiences.
After all, if your Chinese customers do not understand what you’re selling or promoting, they are not going to buy. Remember the age-old consumer adage: “can’t read, won’t buy”.
Engage your Chinese travellers with content that connects and resonates.
Targeted marketing initiatives can be best launched; ‘Before Their Travels’, ‘During Their Travels’ and ‘After Their Travels’.
The objective is to deploy enticing and engaging Chinese language versions of your banner ads, newsfeeds or videos through a Programmatic Push & Pull Mobile Ad Marketing Strategy.
Let your brand be part of the travel journey of your targeted Chinese tourists – from the moment they are planning their holiday getaways, considering shops to visit or places to dine at.
Start connecting your brand to the millions of Chinese, today!
Click here to read our latest commentary on the “6 Easy Steps To Build and Grow Your Brand In China”
To know more, click here for a chat.
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The average smartphone user in China has over 100 apps installed on their mobile device. They are also spending significantly more of their time on these apps than users in any other countries.