MARKETING TO CHINA'S OUTBOUND TRAVEL MARKET

Chinese Transcreation + Online Advertising + In-Country Marketing Expertise = Sustainable Brand Awareness

For Travel, Hospitality, Retail and Lifestyle businesses intending to unleash their efforts to market in China, there has never been a better time than now.

Be the first to reach out and connect with millions of Chinese outbound travellers who are interested in visiting your destination for business or leisure.

It's your best bet with IPPWORLD's in-depth local knowledge of China, Chinese language transcreation expertise and performance driven 'Push and Pull' advertising and marketing strategy.

Our unique ground knowledge and in-country intuition of China can be attested by in-house project teams managed by our regional office in Shanghai.

We know what inspires Chinese travellers, and how to provide the stellar customer experience you need.

Trying to connect with millions of Chinese outbound travellers?

Here is a FREE download for a comprehensive White Paper by IPPWORLD: “An Insider's Perspective on Marketing to China's Outbound Travel Market”.

Subscribe to IPPWORLD INSIGHTS to stay abreast with blogs, news and trends shaping the multilingual service industry.

Heard of Attraction Marketing on Chinese Social Media Platforms?

Grow your brand awareness through tangible engagements with the Chinese outbound travellers – be visible on all of their favourite social media platforms.

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To drive Chinese online visitors' traffic to your website, you must first have reader-friendly Chinese content to encourage greater interest and engagement.

You need good colloquially-transcreated content that:

  • Confidently speaks your brand identity and values
  • Creates an emotional connection with your target readers
  • Leads to that all-important CTA (Call-To-Action)

Artificial translation systems are not built to understand emotional expressions, or to analyse tone. Even Google says to avoid using automated translations!

After all, if your Chinese customers do not understand what you're selling or promoting, they will be less likely to buy.

Remember: “Can't Read, Won't Buy”.

China has uniquely different needs to the rest of the world. 5 Points To Understand Tourism in China:

  1. China is a Mobile-First nation. In 2019, China had 851 million registered users. That’s double the number of the next on the list (India, which trails with 346 million users)! Learn about China’s Free Independent Travellers (FITs) here.
  2. The Great Firewall blockade of China. Commonly used foreign mobile apps (such as Facebook, Google, YouTube, Twitter, and Instagram) are not accessible in China – they are blocked. Any investment spent on running campaigns on these blocked apps would be futile and will not generate engagement or growth.
    Popular Chinese Mobile Apps
  3. Uniquely China-only Internet platforms and online apps. In place of these blocked apps are 3.4 million Chinese-based apps, with over 200 apps used on a daily basis for all their needs.
  4. Cost-effective and result-driven deployment of online advertising mechanicals. Deploy your online advertising and marketing campaigns ubiquitously across all China-based mobile apps and websites – display ads, social ads, video ads, native ads, etc.
  5. Over 40% of advertisers spent more than 50,000 yuan on search engine ads in 2019.

Operating with several bases in China, together with our familiarity on the Chinese language, local culture and technical know-how, we can help you build and grow your brand in the world's largest outbound travellers market.

Targeted marketing initiatives can be best launched in three stages of the customer journey: ‘Before Their Travels', ‘During Their Travels' and ‘After Their Travels'.

The objective is to deploy enticing and engaging Chinese language versions of your banner ads, newsfeeds or videos through a Programmatic Push & Pull Mobile Ad Marketing Strategy.

‘Push':

to expose your Chinese language mobile ads, brand banners, newsfeeds or video ads by having them appear across Chinese-based mobile apps and websites.
Push & Pull Marketing - mobile ad

‘Pull':

to drive online traffic to your website, increase visitor numbers and readership interests on your product and services. Start engaging and converting visitors to customers.

Push & Pull Marketing - online traffic

‘Pull':

to generate offline traffic to directly view your properties, facilities, restaurants, retail shops, as well as suggested places of attraction and interesting venues at your destination.

Push & Pull Marketing - offline traffic

Marketing to China is a case of trusting the right providers to manage your china marketing strategy, and IPPWORLD is the experienced agency for this.

DID YOU KNOW…?

The average smartphone user in China has over 100 apps installed on their mobile device. 98.6% of the Chinese are accessing the internet through their mobile devices. 610 million users shopped online in 2018, a 14.4% increased from a year ago.  

98.6%

Call us today on +65 6333 9091 for a chat or email us at creativetranslation@ippworld.com.

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Learn More: 6 Easy Steps To Build And Grow Your Brand In China.

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