• Read real-life experiences, including in-depth references and analyses on the pitfalls as well as on sustainable marketing strategies.
• Read key takeaways on how to tap into the world’s largest single source of globetrotting tourists.

This is a definite MUST-READ for marketers of global hotels, travel, hospitality and lifestyle establishments. Get to understand important facts and figures:

• The evolution of Chinese travellers.
• How China’s tourist market became so widespread?
• What are the unique practices and characteristics of Chinese consumers?
• China’s phenomenal mobile-first and social media landscape – how they impact marketing efforts.
• What marketers need to know – about Chinese travellers of today.
• What marketers need to do – to engage and win the hearts and minds of Chinese travellers.
• What hotels and resorts need to do – to be more welcoming to your Chinese guests.