- Read real-life experiences, including in-depth references and analyses on the pitfalls as well as on sustainable marketing strategies.
- Read key takeaways on how to tap into the world’s largest single source of globetrotting tourists.
This is a definite MUST-READ for marketers of global hotels, travel, hospitality and lifestyle establishments. Get to understand important facts and figures:
- The evolution of Chinese travellers.
- How China’s tourist market became so widespread?
- What are the unique practices and characteristics of Chinese consumers?
- China’s phenomenal mobile-first and social media landscape – how they impact marketing efforts.
- What marketers need to know – about Chinese travellers of today.
- What marketers need to do – to engage and win the hearts and minds of Chinese travellers.
- What hotels and resorts need to do – to be more welcoming to your Chinese guests.
Understand the ‘Push’ & ‘Pull’ online advertising and marketing strategy – the most cost-effective approach for reaching out to millions of Chinese travellers across China.