- Read real-life experiences, including in-depth references and analysis.
- Avoid the pitfalls. Pickup tips on sustainable marketing strategies.
- Read key takeaways on how to tap into the world's largest single source of globetrotting tourists.
This is a definite MUST-READ for marketers of global hotels, travel, hospitality and lifestyle establishments. Understand important facts and figures regarding:
- The evolution of Chinese outbound tourism.
- How China's tourist market became so widespread.
- The unique practices and characteristics of Chinese consumers.
- China's phenomenal mobile-first and social media landscape, and how they impact marketing efforts.
- What marketers need to know about Chinese outbound tourists of today.
- What marketers need to do to engage and win the hearts and minds of Chinese travellers.
In short, learn how to be attract the Chinese Outbound tourism market to your hospitality and travel business. Such as hotel property, or tourist attractions in your city.