The most recent and comprehensive insider’s perspectives about China's modern outbound travellers, since joining the WTO in 2001!

  • Read real-life experiences, including in-depth references and analyses on the pitfalls as well as on sustainable marketing strategies.
  • Read key takeaways on how to tap into the world’s largest single source of globetrotting tourists.

This is a definite MUST-READ for marketers of global hotels, travel, hospitality and lifestyle establishments. Get to understand important facts and figures:

  • The evolution of Chinese travellers.
  • How China’s tourist market became so widespread?
  • What are the unique practices and characteristics of Chinese consumers?
  • China’s phenomenal mobile-first and social media landscape – how they impact marketing efforts.
  • What marketers need to know – about Chinese travellers of today.
  • What marketers need to do – to engage and win the hearts and minds of Chinese travellers.
  • What hotels and resorts need to do – to be more welcoming to your Chinese guests.

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