Information Localization
 

Helps You Reach Multicultural Audiences

Information localization is the transformation of literature originally created for audiences of a specific cultural background, in order that such literature can now be understood by audiences of different cultural background. It refers to advanced translation and documentation processes necessary so people of foreign origins can interact with the information provided.

Unless specifications and processes are reviewed by a knowledgeable team, chances are that timelines were miscalculated and delivery strategies likely to go awry. It is imperative that one has sufficient insights in information localization to steer clear of potential pitfalls and avoid costly reworking or business rollout delays.

IPPWORLD helps you address a broad range of non-technical and technical issues that are inherent or bequeathed due to poor planning or a lack in specific skills. Typically, business information covers corporate administration, operations, marketing, and technical and non-technical training needs. These categories of information exist on various media platforms and formats such as; printed documents, web, audio and video.

Our clients embarking on or managing international businesses and related organizational objectives need information and distribution strategies tailored to worldwide consumers and audiences, and specific to locations around the world.

Success in global information distribution requires the convergence of critical inputs such as cultural and audience demographics, product and target market objectives, to ensure optimum throughput and accuracy in information to be delivered to audiences.

IPPWORLD adaptive information capabilities are supported by unique sets of tools methodologies, as well as multinational and industry-wide knowledge to help you achieve global-ready information distribution strategy.

Brand globalization involves more than attractive packaging in a choice of languages. We have to consider campaigns that suit different cultures and an information management system that handles content character sets unique to each territory.

As point-of-sale activities involve multi-ethnic employees, resellers and consumers, maintaining equivalent levels of brand awareness while operating in many locations around the world, is a highly complex process. At the heart of Global Branding is an effective system that develops, manages and distributes information in multi-language and multi-directional formats.

Multicultural, Multi-format

When brands go global, traditional processes that could once deal separately with publicity information, product literature and employee training, simply will not work. Because in each territory, companies would need to fulfill licensing and filing regulations, publicity, marketing and technical literature before products could reach prospective consumers. As products roll into their markets, response management systems are needed to track brand awareness, publicity impact, sales strategy and performances.

Add up the information required for each item in the product lines, multiply by the number of markets and we can imagine the volume and complexity of information to be managed. As we leverage the Internet to communicate, disseminate information and process orders, global brand management will surpass an even wider spectrum of media development processes.

Global Branding involves the management of publicity and product information distributed on paper, viewed on screen or downloaded from websites. The respective information, though on different platforms, is inter-related and has to be addressed as one single campaign. Without the appropriate facilities, resources and procedures in place, Global Branding is frustrating and costly.

In a global environment, demands placed on language, technology and market intelligence are complex. Peripherals to be integrated with other peripherals must have appropriate instructions for its optimal usage. User interfaces, software menus and printouts must be tested and certified for usability across multiple IT applications and platforms.

At IPPWORLD, we help clients strategize and align business information to suit the cultural and linguistic conventions of specific markets. Our support includes pre- and post-development activities, data warehousing and document logistics. Whether in front-end consulting or back-end partnership, IPPWORLD can help improve efficiency and return-on-investment.

When business goes global, responding to challenges in information management goes beyond the skills of translators and software engineers. Equally critical is the ability to evaluate, strategize, develop and manage ubiquitous information on paper and in multi-platform technologies.

There is a call is for a new breed of co-sourcing expertise, to help solve critical issues in information localization. Global companies need information that touches people of many nationalities. Also needed, is the ability to overcome communication obstacles among multi-ethnic employees, partners, resellers and customers in the extended business chain. Some of the issues at hand are:

  • Market Intelligence
    Insights to local practices and perspectives on terminology preferences and industry-specific jargon. Insights include rational and emotional intelligences to track market penetration, manage customers' profiles and response databases to generate KPIs.
  • Communication
    Clarity and efficiency in communication among multi-ethnic, multicultural employees and partners. Efficiency is achieved by removing communiciation obstacles whereby generic, technical or esoteric topics are conveniently accessible in multiple and bi-directional languages.
  • Multilingual Publishing
    Provide localized information as "mirror" copies of its source to preserve integrity and consistency in corporate standards. Development activities include multilingual artwork, multi-formatted outputs and data management of content displayed or downloaded at websites.
  • Interactive Assets
    Development of interactive assets for corporate publicity or skills training includes subtitles, voice-overs and screen text, integration and synchronization of interactive elements, testing and verifying integrity of software programs and multilingual displays.
  • Multicultural Website
    Static and dynamic content integrated cohesively with databases of CMS applications. Developments include technical evaluation, prototyping, testing and verifying integrity of software programs and display elements, initiating site rollouts, content updating and site maintenance.
  • Software Internationalization
    Perform modifications to software codes to meet internationalization competencies and cultural factors at play. Activities include technical evaluation, prototyping, testing and verifying integrity of multilingual databases, pre-launch commissioning, debugging and re-scripting, localized operating and maintenance instructions, training and skills upgrading.
At IPPWORLD, we help clients strategize and align business information to suit the cultural and linguistic conventions of specific markets. Our support includes pre- and post-development activities, data warehousing and document logistics. Whether in front-end consulting or back-end partnership, IPPWORLD can help improve efficiency and return-on-investment.